120 Best Products to Sell Online in the Philippines 2024

What are the Best Products to Sell Online in the Philippines?

Are you looking for the best marketable products in the Philippines? Well, the COVID-19 pandemic has caused a paradigm shift not only in the Philippines but to the lifestyles of people across the globe. According to the statistics we searched about online selling, there is an estimate of over 73 million online active users in the Philippines. Because of this, businesses are forced to innovate and shift to a more digital method of marketing.

With this shift to e-commerce due to the COVID-19 pandemic, it begs the question: What are the Top 100 Best Products to sell online in the Philippines for this year and beyond? This list will feature the 100 most in-demand products in the Philippines this 2024 and for the years to come. I have clustered them into several niches that will make it easier for you to navigate.

What are the Best Products to Sell Online in the Philippines 2024?

Travel-related

Health protocols have significantly eased down and the wearing of face masks has been optional (thank God!) Finally, provinces have opened their tourist destinations and Filipinos are now into the “revenge-traveling”. With that in mind, selling the following items will still remain fruitful until 2024.

6-in-1 Travel organizer laundry pouch that you can get in different shades. Ideal for storing clothes, bra, socks and other fabrics.
A dry bag or waterproof bag so you won’t get your gadgets wet when you go swimming or island-hopping
A travel bottle set to keep your skincare products organized
A Bucketlist travel wallet to make traveling a breeze with various pockets and storage to place your travel essentials

Summer will be approaching and these items fit for the season will be in-demand and profitable:

Swimsuit
Swimming trunks
A lightweight sunblock lotion with SPF50
Mini rechargeable electric fans that you can bring around anywhere
A pair of super soft and super comfy 361 Degrees Hole Shoes used for outdoors and for swimming
Shades and glasses
Flipflops

Related business article: 60 Profitable Summer Business Ideas in the Philippines

Finance and budgeting-related

The spike in our inflation rate has taught us valuable lessons on how to save more money, budget wisely while finding other income streams through side hustling. These items will remain profitable while people aim to be more financially wise:

A booktype money organizer with 6 slots. You can also place your bank passbooks and receipts too
Cash envelopes, if you’re into the cash envelope budgeting system
Wanna build a strong financial foundation? Here’s an affordable book about financial resilience
A minimalist wallet
PLANNER NG TAMAD (A4 reusable planner) for proper planning of your day
A money budget binder with trackers and other freebies

Home and Kitchen Products

Nowadays, Filipinos are turning their humble abodes into “smart homes”, and making one entails using “smart appliances”. Through automation of these appliances, cleaning and cooking can be a whole lot easier plus you have more time to work on your side hustle and can tend to the needs of your family more.

A vacuum cleaner that’s lightweight and has strong suction (say goodbye to dust and your pet’s fur)
An intelligent and large-suction robot vacuum cleaner, that is, if you can’t manually sweep the floor on your own
A wireless doorbell with camera that’s also waterproof
A 8-In-1 Toaster Oven Air Fryer, so you can unleash that inner baker in you!
If you love fried (prito )foods, you’ll need a smart air fryer to serve healthier versions
A portable electric lunchbox (for office peepz) who would like to cook their rice and heat their ulam in the office
Air purifiers when you seem to constantly sneeze at home. Make sure you get one with a hepa filter.

There are also nonelectric home products that will always be in-demand all year around such as the following:

Bedsheets and pillowcases
Couch covers
Fancy carpets
Food storage containers

Health and food

The interesting thing about the pandemic, despite its obvious devastation, has motivated the people to look after their health more. This is the reason why health products are included in the top best products to sell online in the Philippines.

Along with this, plantitas and plantitos have spawned out of the quarantine. Although this may be the result of the lack of activities to pass the time, it actually bore people good outcomes. Selling homegrown vegetables and herbs is expected to be a thing next year. These include the following:

Vitamins
Weight loss supplements
Weight gain supplements
Homegrown veggies (those easily grown like pechay and radishes)
Homegrown herbs (no need to cut the plant, just the leaves will suffice, example is basil)
Vegetable seeds

One perfect example is this garden grocery store by Herbal ‘n Herbs. From selling gugo barks to a wide selection of herbal plants, Herbal ‘n Herbs has been the epitome of healthy living and making every day a ‘herby day.’

Homemade food products

Samgyupsal, bibimbap, and eggdrop dishes (basically Korean or K-Drama-inspired dishes)
Healthy snacks made from fruits and vegetables (see dried fruit snacks, kamote chips, banana chips)
Coffee, milktea, and yogurt drinks
The delectable Filipino-baked meriendas such as kakanin, ensaymada, pandesal with different fillings)
Preserved foods (longganisa, tocino, siopao, gourmet tuyo)

Sports and Fitness

Also included in the Best Products to Sell Online in the Philippines are healthy living and physical activities, not merely food choices. This list features fitness-related items that will be in demand in 2024.

Fitness bands
Smart watches (my fave features are the health trackers and the receiving of messages)
Cycling trousers
Bicycles
Helmets
Sports bra
Workout mat
Cellphone holders
Running kicks
Dumbbells and barbells
Water bottles with time markers (for those who need to monitor their water intake)
Weighing scales

Office and School Essentials

Ah yes, the landscape of work and school has shifted dramatically due to the pandemic. But even if face-to-face sessions are already implemented, there are a lot who opt to work from home (just like me!) And so, the following items are sure to be needed by the people to carry out their respective duties.

Laptop/PC (lower-tier laptops are pretty affordable and may have acceptable profit margins when resold!)
Printer
Printer inks
Bond paper
Calendars
Organizers
Selfie Lights
Notebooks
Ballpens
Pencils
Pencil and pen holders
Customized Post-its with your name
Corkscrew boards
Pins
Whiteboards
Staplers
Staple wires
Mobile phones (reselling second-hand iphones is a big thing!)
Tablets
Working tables
Bed tray tables
Office chairs
Powerbanks
Hard drives
Flash drives
USB type-C cords
Wireless chargers
TWS speakers
Tripods
Portable webcams
Phone stands

Cosmetic and beauty products

The use of skincare products has not faltered especially now that we have a lot of outdoor acivities. These products were profitable in 2022 and will surely remain to be so this year and for the years to come.

Nail polish
A mini Beauty fridge to keep all your beauty products cool and safe
Peel-off facemasks
Facial creams and cleansers
Makeup brushes
DIY hair Brazilian or rebond for those who are on a budget or can’t visit the salon
Skin rejuvenating lotions
Essential oils (I’ve seen many of these on facebook)
Facial serums
Collagen with Gluthathione drinks/powder such as ivi and dear face beauty milk, to help maintain that youthful glow
Eyeliners
Mascara
Lipsticks and lipbalms
Perfumes and colognes
pressed-powders
Body sprays
Hygiene products

Related Post: How to Start a Cosmetic Business in the Philippines

Child-related

You can’t always bring your children outdoors. And so, you need to keep them entertained somehow inside your humble abode. And of course, we’ll add the non-entertainment essentials:

Books
Educational toys
Board games
Milk/Formula

Non-entertainment essentials that will always be in-demand all year around:

Baby/toddler clothes
Shoes
Socks
Sterilizers and baby-safe cleaning products
Nursing pillows
Maternity dresses and maternity bras (for the breastfeeding momma!)
Breastfeeding supplements such as malunggay capsules or lactation cookies. You can definitelymake your own at home then sell it.

For the Pet lovers

Neither viruses nor calamities will keep a pet lover from taking good care of their beloved furry pooches. That is why pet products are also on this list. They can be profitable if effectively marketed or depending on the marketing scheme.

Dog food
Cat food
Tick removing shampoos
Chew toys
Grooming kits
Pet attires
Treats
Pet mats

Aesthetics

Aside from office essentials and grooming items, home decor and office aesthetics are things to consider selling too. It can pay to be innovative.

Jewelry
Charms
Office table plants
House plants
Wall designs
Wallpapers

As a work-at-home mom, I spend most of my time indoors. And so, I find it refreshing and calming to see my home aesthetically-pleasing. I have gradually bought wallpapers and designs online as I’ve seen many consumers doing the same too – an attest that home and office decors will be in-demand now until the succeeding year.

Freelance services

Among all that’s listed above, this has got to be the most unique niche. The shift to online businesses increased the demand for freelancers and virtual assistants.

As a freelancer, myself, this line of work merely requires a personal computer and skills to sell. Undoubtedly, it is a very profitable biz.

Graphic designers
Animators
Web developers
Social media managers
Content writers (read our guide here on how to become one)
Virtual assistants (check out our guide here)
Copywriters (check out our guide here)

Is there a business that is related to outsourcing the freelancing services mentioned above? Yes, there is, and it is called a Drop Servicing business wherein you produce or deliver a “service” to a client. This business requires virtually zero investment and is very easy to start. Some drop servicing ideas niches can be found in our article about 16 Drop Servicing Ideas (Zero Investment & Easy!) Philippines.

How to know your target market in the Philippines?

In order to effectively become a business owner and make it profitable, one must stick to a particular niche. This aids in customer recognizability and association. If you sell various products of different niches then the probability of customer confusion is higher.

Another tip would be to watch out for trends. Remember how dalgona coffee, milktea, and samgyupsal were a hit? Now brainstorm and look around what you think is the latest craze nowadays that won’t be fizzling out in the next few years.

Stick with what you are most comfortable in selling. Your items will define your target market, not the other way around – that is, unless you choose your niche based on the number of customers within that category.

Related Post: 20 Ways to Promote & Market Your Business in the Philippines

How to enter your target market in the Philippines?

Face it, the competition is higher today than it was before. As many sellers surface on Social Media platforms like Facebook and Instagram, it’s not enough that you have a winning product. Learn to maximize your capability of reaching potential customers who are beyond the borders of your city or your country by incorporating some effective and time-tested tips for online selling in the Philippines.

An effective method to identify and enter target markets is through the utilization of Facebook ads and pixels. The pixels, in a nutshell, narrow down the Facebook population into your target market based on your business niche. While Facebook ads, boost your business posts to the people intended to see your products. By doing this, figuratively, you are serving them the food they prefer to consume. Thus, the conversion of prospects to buying customers is high.