How to Promote and Market Your Business in the Philippines:
Marketing in the good old days was a matter of deciding between putting an ad in the local newspaper, creating flyers and brochures, or having it announced on the radio. But in today’s fast-pacing digital world, the possibilities can be endless and are just right at your fingertips. In order for your business to thrive and grow, you need customers. In order to get regular customers, you need to know how to Promote and Market Your Business in the Philippines. And in this ultimate guide, we’ll show you 20 ways on how to promote your business in the Philippines – with or without money.
20 Ways to Promote and Market Your Business Philippines
How to Promote and Market Your Business in the Philippines through Google
According to statistics of promoting one’s business, Google takes up 90% of the market share. Since it is a no-brainer and is the most used marketing strategy to get in front of customers who are actively finding solutions, here are the most effective ways you can implement Google for your business:
1. Create your Google Business Profile
Creating and verifying a Google Business Profile will allow your business to show up in Google Maps results, at the local section of Google Search results, and also the right-side Knowledge Panel in Search results. As Google continually improves at catering its results to the searcher’s location, it’s best to make this free listing a top priority.
In a nutshell, if you’re ranking on Google Maps or showing up in regular results pages, your business is promoting itself 24/7.
2. Create a Website
In today’s digital world, every business needs to have a website, no matter how old-fashioned you and your customers may be. Your site is the go-to for your current and prospective clients as it serves as a promotional tool for your business around the clock.
A good business website tells the backstory of your business and what your services are, provides contact information, and reflects your brand’s unique personality. Moreover, a website is also essential for improving the success of your other promotional tactics.
One example is when you run ads, you will need landing pages that will direct to your website. When you post helpful information on your social media accounts, it should link to your website. When you create several marketing channels flowing into your website, you can utilize the analytics to find out which strategies work best to get invaluable insights about your audience.
3. Learn Search Engine Optimization (SEO)
It’s one thing to promote and market your business in the Philippines by yourself, and it’s a different thing for Google to promote your business through SEO.
SEO is actually a set of rules and practices that align your business with Google’s algorithm in ranking. In a layman’s term, it is how your business will rank on the first page of Google when viewers search for your business name or services (just like the article in the screenshot below).
SEO is just one tactic of the many tactics that collectively work together to enhance your rank. But the good news is, you have just as much of a fat chance as well-known retailers have to reflect on the first page of Google — without spending a single peso! But of course, with the exception of the costs of getting a website.
4. Create a Business Blog
This may sound redundant to creating a website but the difference lies in the type of content you write about. Sure, you can create some posts about your business’ milestones and events, but a lucrative blog is one that provides educational content targeting questions and terms your ideal customer would search for in Google.
Some of the content you can write about are:
- How-tos posts
- Press Releases
- Strategies and resources (top 20, 10 best, 3 crucial, etc.)
- Client testimonials or case studies
- Interview with an industry expert
- Guest posts
- Seasonal posts (Mother’s Day, Christmas, etc.)
Now if you’re ready to start a blog, here’s our article about How to Start a BLOG: A Step-by-step Guide for the totally Clueless.
5. Share your posts on Social Media
When you publish posts, make sure to promote them through social media, email newsletters, or even into downloadable guides to help you generate leads. In addition, if you produce quality content with shareability in mind, your blog posts can get noticed by other credible websites that will mention and link back to your site — another promotion for you and your business.
6. Run Google Ads
When you google something, these are the ads you see on the top section of the first page. While SEO will help you rank on the top of results pages, it is actually a long-term strategy that can take weeks or even months before you see results. If you need immediate exposure and if you have some wiggle room in your budget, Google Ads is the way to go.
How to promote and market your business on Social Media
7. Facebook
If you couldn’t tell, in the Philippines, Facebook is the largest social network online and it can be a superb way to keep in touch with existing customers and to reach promising ones. Here are some basic tips:
- Make a Facebook business page and list your contact information
- Run Facebook Ads
- Create a Facebook Community and gather like-minded people with regards to your product and services
- Run Facebook events to promote and maximize attendance to your events.
- Conduct Facebook live sessions, of tutorials or behind-the-scenes
8. Upload Videos and Advertise on Youtube
Curating value-adding videos is a great way to promote your business, and thankfully, YouTube lets us do that for free! You can post educational videos, tutorials, or how-tos in your YouTube channel to get discovered by people looking for what your business offers. Putting together a quick video of your business and then uploading it to YouTube gives you a nice sales promotional tool that you can post on the homepage of your website or blog, or circulate in emails to prospective clients.
YouTube advertising, when done correctly, can be an investment that pays off. You can advertise creating video ads that play before the videos starts or during midsections, or through text ads that appear in search results.
9. Connect on LinkedIn
LinkedIn has been known as a place to showcase your resume and educational attainments. But did you know that it happens to be a platform to join group discussions, connect with prospective customers, conduct general online networking, and even form new business partnerships? Potential business partners can check out your company before engaging business activities with you.
You can also indirectly promote your business on LinkedIn by sharing your knowledge and expertise in group discussions then providing links to relevant content on your website or blog.
10. Engage on Instagram
Instagram is the fourth most popular platform out there. With its diverse posting formats, there are a variety of ways to use Instagram to engage with your audience and promote your business. You can:
- Promote your page and sales with hashtags to expand your reach.
- Offer free dvice and tutorials to stand out as a go-to resource.
- Utilize permanent images, short-lived Stories, IGTV series, Story Highlights, and more
Follow our Instagram Page:
11. Try out Pinterest
Though Pinterest is fundamentally targeted to reach a female audience and is focused on sharing photos, posting photos can link back to your website. This creates another opportunity to promote your business and drive more traffic to your site.
Now if you’re an e-commerce business and this fits your profile, you may want to start getting active on Pinterest.
12. Tweet on Twitter
Twitter is another effective promotional channel that can be used to promote your business online though it tends to require a bit more effort and activity to grow an audience. But if you’re consistently active, you can master the tweeting and experience its benefits in no time.
13. Stand out on TikTok
Even though it was just created in 2016, TikTok has already surpassed Youtube’s viewing hours, as well as other social media. With its user-friendly system for creating compelling videos, you can jump right on the platform to provide how-tos, free advice, tutorials, and behind-the-scenes sneak peeks.
14. Join forums on Reddit
One way to Promote and Market Your Business in the Philippines and get a leg up is to offer a hand to others. Join communities and groups on Reddit that are relevant to your business then offer good advice and suggestions when they have problems or questions. Of course, make sure your own profile information points back to your business.
As the saying goes, “what goes around generally comes around”. Pseudonymous or not, remember that while you’re helping one person with their query on Reddit, you’re being observed by a thousand silent readers who will see your name and what you’re doing.
15. Influencer Marketing Collaboration
Influencers may not be celebrities nor can they be seen on the red carpet but they may have followers or constant viewers targeted to your niche and prospective customers.
Influencer marketing is a careful strategy so before reaching out to one, take the time to familiarize with their accounts across all networks. Be sure to approach influencers with a specific assignment and something of equal value in exchange. You may also offer to write a high-quality guest post on their blog that benefits their audience while also exchanging a backlink to your website.
16. Invest in social media advertising
In whatever social media platforms mentioned above you would like to conduct Social media advertising, know that is one of the most highly-utilized and profitable forms of digital advertising today. When done correctly, paid social promotes your business to a highly targeted audience through these advantages:
- Cost-effectiveness- You can get advanced targeting at affordable prices without breaking the bank
- Supporting content- Your organic posts can support your sponsored posts
- Analytics- Know what’s working and what’s not so you can allot your budget accordingly
- Brand loyalty- Attracting more readers and loyal followers to your accounts helps to build community around your business.
How to promote and market your business in your community
17. Speaking at Events
While it can feel intimidating for you to speak in front of an audience, it is one of the best and quickest ways to build and enhance your network and authority.
As a business owner myself, being seen is an effective way for business promotion. Whether it requires technology or not, simple networking can be an effective marketing tactic. Who knows, potential clients might come from places you didn’t expect when you conduct speaking engagements that can be viewed around the globe.
18. Live Television & Radio
Despite the astronomical growth of digital marketing, the old but gold types of media such as Television or Radio are still worth advertising on. While it might seem quite pricey to advertise on television or on the radio, you might want to grab the chance when a company invites you to be telecasted. Depending upon your business, you can attract an engaged demographic who will then search for you online or via social media.
19. Strive to get a local press release
The idea of pitching your business to the local press can feel intimidating and overwhelming, but what you should know is that local blogs, newspapers, and online publications are always on the lookout for fresh content.
Reach out to your local news sources and see if you can contribute an article—whether it’s a thought leadership piece, a list of resources, or a newsworthy update about your business. As proof, here is Netizen by Netbank PH, a Filipino company for OFWs and an existing client of this website who has reached out to have their Press Release written and promoted by us.
20. Referrals
Last but not the least in line, one of the best ways to grow your business leads is to ask those people surrounding you for help. Contact friends, former colleagues, nonprofit organizations, schools and colleges, and even other businesses that have clients who may need your services. Explain that you are in business then offer a win-win situation for the both of you.
The example above is an overly simplified approach, but know that many of the best business deals happen as a result of preserving and building “connections” or of knowing somebody who needs your services.
21. Promote and Market your business with The Thrifty Pinay Website
If you want that much-needed exposure for your business, visit our Contact Page and send us a message or email us at thethriftypinay@gmail.com. But as with all aspects of running a successful business, be patient and keep trying out new methods to successfully promote and market your business in the Philippines. Implementing these 20 ways can help you grow your brand awareness with your target audience.
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